WATCH THE
PROCESS
Advertising/Marketing Campaign, Artwork, Merchandise, Packaging
SERVICES
BETTER WITH WEAR CAMPAIGN
The goal was to create a visually distinctive campaign that still feels on-brand. To accomplish this, I decided to create a variety of collages using assets from Vans’ design history. By making the collages analog and then scanning them into the computer, I could leverage the strengths of both analog and digital collage. The analog collages added a rich texture and a scanned look, giving the images a more realistic feel. With some slight editing in Photoshop and the addition of photography, I was able to create designs that achieved the campaign’s visual goals.
Typographic Poster Version 2
Typographic Poster Version 1
Typographic Poster Version 3
Typographic Poster Version 4
Poster Design Version 1
Poster Design Version 2
Poster Design Version 3
Poster Design Version 4
Social Media Ad Version 1
Social Media Ad Version 2
Social Media Ad Version 3
Social Media Ad Version 4
Billboard Ad Version 1
Billboard Ad Version 2
Billboard Ad Version 3
Billboard Ad Version 4
Magazine Ad Layout Version 1
Magazine Ad Layout Version 2
Magazine Ad Layout Version 3
Magazine Ad Layout Version 4
Shoe Box and Tag Design
T-Shirt Design
'Better With Wear' Custom Tag
