For this project, I wanted to challenge myself by stepping away from my usual process of creating everything from scratch and instead working with an existing brand materials. I chose Norda because their focus on craftsmanship, sustainability, and adventure really resonated with me. Even though I’m not a hiker, I connect with their spirit of exploration and drive to push boundaries, which feels similar to how I approach creativity. My goal was to build upon what already exists and create an advertising campaign that highlights the connection between design and discovery.